Catalin Ivana
BUSINESS AUTOMATION ADVISOR · VENDOR AGNOSTIC ·
Every Great Automation Starts With Understanding
Independent advisory for businesses looking to improve operations, evaluate technology and automate with confidence. Built on 12+ years of real-world automation experience.
No software or implementation services to sell.
Just honest guidance.
BUSINESS AUTOMATION ADVISOR
· VENDOR AGNOSTIC ·
12+ Years in Automation
Robotics Engineer by Training
Operations · Logistics · AI
Vendor Neutral Advice
How I Can Help
Most businesses know they need to do something about automation. The hard part is knowing what, when, and in what order.
Whether you're evaluating your first WMS, considering robotics, or being pitched an AI agent - this is where we start.
Automation Clarity
You know automation is on the agenda but you're not sure where to start or whether you're even ready. I help you cut through the noise and understand exactly what makes sense for your specific situation - before any budget is committed.
The Right Sequence
Most businesses automate in the wrong order - tackling the visible problems while the real bottlenecks stay untouched. I help you map your processes, identify what to fix first, and build an automation roadmap that actually holds up in practice.
Someone In Your Corner
Automation decisions involve vendors, timelines, budgets and internal buy-in. It's a lot to navigate alone. I give you an informed, objective perspective at every stage - so you go into every conversation and every decision with clarity and confidence.
I've Done This From the Inside
For over 12 years I've worked across automation technology implementations - from barcode scanning and robots to AI agents. I've sat across the table from business owners and operations leaders, helping them understand what they actually needed.
Along the way I trained as a Robotics Engineer - which means when I talk about automation, I understand it from the inside, not just the business case.
I've also had the chance to speak at industry events across tech, logistics and operations. The questions from the floor are always the same: where do we start, and how do we know we're making the right call.
That's exactly the gap I help close. Honest, vendor agnostic advice grounded in real implementation experience. I don't build the automations or write the workflows. I help you understand why, when, and what to automate - so you go in the right direction before you spend a cent.
When no product is attached to the advice it changes completely. You get the objective truth.
✓ No vendor commissions
✓ No tools to sell
✓ Real implementation experience
Not Sure Where to Start With Automation?
I made this for you — free, no strings attached.
The Automation Starter Map shows you exactly where most businesses should start, what to tackle next, and what to leave alone until you're ready. Four stages. One proven sequence. No sales pitch.
Work With Me - Free
I'm offering a small number of Limited Advisory Sessions for free to understand where your business is stuck with automation. I review every application personally and select the ones I can genuinely help most.
Pick the right process. Before you pick the tech.
© 2026 Catalin Ivana. All rights reserved.